My favorite business books and a few words summarizing each one:
- Whatever you think, think the opposite - Embrace unconventionality
- Rework - The traditional office culture is highly inefficient
- Inside The Tornado - Dominate one niche market, then expand. Think of Facebook.
- Poke The Box - Just do it.
- The Paradox of Choice - Less choices = Faster, happier, more frequent decisions.
- Reality Check - VC perspective on startups.
- HBR’s 10 Must Reads - Academic articles about business
- Behind The Cloud - Must read if you run a software-as-a-service business
- Yes! - Scientifically proven ways to be more persuasive
- Startup Nation - Asking tough questions yields superior results
- Running Lean – Detailed methodology for launching startups
Resources For Learning Growth Marketing